Valeria Rozova
Entrepreneur and CEO with product management background
Experience and Expertise
Role: CEO
EMEX — an international holding company with an annual GMV of $500+ million that includes Emex, Emex DWC, HWC, Smartbe, Kontrafakta. net.
My team of 700 people is responsible for developing commercial, information, fulfillment, and back-office businesses across 40 countries.
At Emex, I drive business transformation by restructuring teams and processes and integrating a product-oriented approach.
Management:
- I replaced 40 team members within a year;
- assembled a C-level team with 6 managers from scratch;
- established a product team of 10 product managers and 2 product designers;
- formed an analytics team with 10 analysts;
- built an HR team from the ground up, with 4 heads of department and 2 HR project managers.
Team:
- I develop annual strategies and set goals for both yearly and interim periods;
- launched financial reporting;
- designed and implemented management processes;
- introduced a talent management system with competency maps, grading structure, and development plans;
- implemented 360-degree performance evaluation.
Role: Co-Founder, CEO
WANNABE — an educational company that teaches how to design, launch, develop, and grow digital products.
Business Results:
- we achieved 2x year-over-year revenue
- growth with a 50% margin.
- over 40,000 users in the database and over 3,000 graduates.
Team:
- I hired a core team of 6 members;
- business growth rates significantly outpace team size growth.
Management:
- I develop annual strategies and set yearly and quarterly goals;
- oversee goal-tracking processes and personally lead all sync meetings;
- conduct one-on-ones and cultivate one of the strongest teams in the market.
Role: Founder, CEO.
TYPICAL — a platform for developing teams and leaders.
Business Results:
- Over 200 top executives, 500 managers, and several thousand employees have used the platform.
Management:
- I develop annual strategies and set yearly and quarterly goals;
- oversee goal-tracking processes and personally lead all sync meetings;
- design products and provide support for the most difficult cases.
QLEAN, BESTDOCTOR, DOC+, GETT, L’OREAL, IBM RESEARCH, European Space Agency.
Roles: CPO, Head of Customer Experience, Product Manager, Marketing Manager.
My experience ranges from large international companies to fast-growing tech startups. Everywhere I’ve built teams, set up their workflows, and delivered business results through research, hypothesis testing, and the creation of product and management processes. My portfolio includes dozens of mobile apps, websites, product lines, monetization models, and pricing strategies. Some of my achievements are delivering multifold revenue and profit growth, reaching break-even for a venture project, growing user bases, and reducing time-to-market. I have worked in multicultural teams, under shifting circumstances and with careful resource management.
Projects, Creativity, Teaching
I create content and share it with the community:
Valeria’s Workspace
a Telegram channel about teams, strategies, products, and business.
11,000 readers.
Open
Coordinator of group and industry‑specific research and projects:
01
Corporate Culture at Aviasales, Skyeng, Sber, and Other Companies
02
How O2O Companies Are Structured: Yandex. Eda, Delimobil, Samokat, and Others
03
Modern Leaders in Russia — What Are They Like?
04
An Unconventional Study on OKRs
05
Leadership at Delivery Club and X5, Eco-Packaging, Superapps, and Last Mile Optimization — What’s Happening in Foodtech
06
Metric Lists for 7 Business Models: From SaaS to E-commerce
07
The Ultimate Guide to Financial Management for Product Managers
08
A Guide to Product Development for Product Managers: What Every Product Manager Should Know
09
How Not to Conduct Research: 20 Ways to Fail
10
Guide to Creating a Product Strategy
11
How and When to Use UX Research with a Prototype
12
Why Unit Economics Matter and How to Approach Its Development Correctly
13
Quantitative Research Methods: Their Features and Common Mistakes
14
A/B Testing: How to Conduct It, Step-by-Step Test Algorithm, and Tools
15
How to Build a Metrics Hierarchy and Use It in Your Work
16
How to Transition into Product Management — Guide, Tips, and Real Stories
17
Product Manager’s Toolbox: Essential Tools for Every Professional in the Field
18
How to Find a Product Manager Job: Guide, Tips, and Unconventional Ideas
Organizer of the Pioneum Award:
An independent case-based championship for product studios.
Participants include:
ONY, Nimax, Creative People, 65 apps
The jury features:
CEOs and CPOs from over 50 companies, including:
Cian, Yandex, and Alfa Bank
Guest appearances on podcasts No Flame No Game, Easier Done, Other People’s Rakes, Not About Design, Make Sense:
Easier Done
How to Avoid Burnout from Multitasking? Valeria Rozova on the Role of a Manager, Stress, and Path Choices
Open
Not About Design
Misha and Lera Rozov: About Competitions, Fairness, and Tenders | S1E01 Not About Design Podcast
Open
Other People’s Rakes
Valeria Rozova — CEO of the international holding Emex, present in 38 countries, including Japan and the UAE, talks about...
Open
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Make sense podcast
On Leadership Development, Challenges, Issues, Responsibilities, Training Methods, and Competency Evaluation
Open
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Published materials in collaboration with Tinkoff Business Secrets, RB, Snob, Forbes, Forbes Women, RBC, Republic, and INC:
Business Secrets
Why You Shouldn’t Rely on Successful Case Studies
RBC
Salary: What to Consider When Determining Its Amount
INC
Tool, Not Just a ‘Piece of Paper’: Why and When You Should Change Your Company’s Organizational Structure
RBC
Beyond Corporate Events and Hiring: How HR Impacts Business Metrics
Forbes
Survival School: How Leaders Can Save Employees from Burnout
RB.ru
Achieving Goals Together: Why the Team Is a Crucial Element of Business Strategy
Republic
The Immersion Effect: How to Solve Business Cases Using the Harvard Method
Forbes
Emotional Sobriety: How to Properly Assess Your Capabilities at Work
RBC
At the Intersection of Business and Code: Why Product Managers Are Essential
RBC
How the Product Designer Market Is Structured in Russia
Snob
How a Failed Interview Can Damage a Company’s HR Brand
INC
Case Position Oneum: Who Designs Products Well in Russia
RB.ru
‘Fit In Everywhere’. Former Product Director at Qlean on Rapid Career Growth and Key Skills for Product Managers
INC
Do You Really Need a Product Manager?
Snob
Does Your Company Really Need to Spend Money on Corporate Events?
Business Secrets
Leading a Team Toward Goals Without OKRs: Unconventional Management Techniques from EMEX CEO
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Education:
2015
CEMS Master in Management / Rotterdam School of Management
Master Degree in Management
#5 and #7 in Financial Times
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2015
Graduate School of Management
Master Degree in International Business
#20 in Financial Times
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2013
Saint Petersburg State University, Faculty of International Relations
Bachelor in Internation Relations
Let’s Work Together
01
Talented people are always welcome in my teams. If you’d like to join us, don’t hesitate to email me and share which project interests you, why, and what you can contribute to our work.
02
I’m open to new opportunities and initiatives. If you have a project or proposal that could benefit from my expertise, feel free to reach out and share the details.
03
Sharing experience, vision, and opinions is an important part of my work. If you believe I can provide valuable content for your readers, listeners, or viewers, send me an email with your project details and let me know what I can do for your audience.